Inspired by University of Oregon Student-Athletes of the Past Who Have Left Their Unique Legacy on the University.

U of O athletes have plenty of experience honing the unique talents and attributes that allow them to compete successfully in their sport. But when it comes to establishing a personal brand in the competitive world of marketing, most are still novices.

The Ducks have been a force to be reckoned with on the football field this season, so it was only fitting that they should inspire the first-ever Air Force 1 UO Premium Player Edition.

University of Oregon athletes are off to a sound start this season before they’ve even played a single game—thanks to a generous gift from Oregon hoops legend Sabrina Ionescu and her fiancé former Duck football star Hroniss Grasu.

U of O student-athletes have benefitted from the proceeds of Division Street’s collaborations with Tinker Hatfield to drop iconic and popular player edition sneakers before. But the latest offering marked the first time they would get to participate in the design process itself.

What happens when you combine legendary Nike designer Tinker Hatfield with Nike’s iconic hoop shoe the Nike Blazer, then throw in the famous Oregon Duck mascot for good measure? You get the latest offering from Division Street and GOAT: The U of O Player Edition Blazer.

With the launch of the “Ducks of a Feather” brand, Division Street is giving those who’ve always worn their love for Duck Athletics on their sleeve a chance to make that a literal reality. Featuring exclusive apparel, footwear and NFT collections, the Ducks of a Feather brand’s first apparel offering is designed with input from UofO student-athletes themselves.

For their latest venture to benefit Duck student-athletes, Division Street teamed up with GOAT, the leading sneaker marketplace in the world and the global platform for products from the past, present and future.

Half a century after Title IX, Division Street’s second NFT launch, “Visions of Flight,” becomes one of the most ambitious sports equity NFT projects ever.

Division Street has a new platform to help University of Oregon student athletes take advantage of their NIL opportunities: “Ducks of a Feather” an online NFT platform designed to connect U of O student athletes to fans, boosters and collectors.

Oregon Ducks Women’s Basketball players are no strangers to great shooting. But some of their best shots this season took place on an off day, during a photoshoot promoting The Papé Group, where every player got to be a star.

Timber looms large in the history of the region, and in Oregon basketball as well. “Deep in the Woods,” a series of five basketball-inspired artworks, pays tribute to that legacy, while helping members of Oregon’s Men’s Basketball team benefit from their NIL opportunities.

It used to be you had to strap on an Oregon Football helmet and pads to acquire a pair of U of O Player-Edition football shoes—or wait to buy them secondhand from someone who did.

Sabrina Ionescu’s playing days as a Duck may be over, but she’s not done delivering assists to Oregon athletes.