New Apparel Line Lets You Get Ducked Out From Head To Toe
If it looks like a Duck, they might just be wearing new “Ducks of a Feather” apparel.
With the launch of the “Ducks of a Feather” brand, Division Street is giving those who’ve always worn their love for Duck Athletics on their sleeve a chance to make that a literal reality. Featuring exclusive apparel, footwear and NFT collections, the Ducks of a Feather brand’s first apparel offering is designed with input from UofO student-athletes themselves.
As Division Street CEO Rosemary St. Clair explained:
“As we enter our second year of existence, we’re intent on continuing to separate Division Street through distinct initiatives that are unique to our expertise and our network. By creating the Ducks of a Feather brand, we are unlocking a new way to benefit Oregon student-athletes by partnering with them to promote original apparel, footwear collaborations and NFT collections.”
In order to both develop and promote the collections, St. Clair added:
“We’ll work with the best in the business across all three dimensions to elevate awareness and demand for all Ducks of a Feather products.”
For its initial apparel offering, Ducks of a Feather has collaborated with noted designer Todd Van Horne (TVH) of Van Horne Brands. TVH is most recognized as the Creative Director behind the innovative and creative UofO uniforms and helmet designs from the last 20 years.
“The Ducks of a Feather brand is truly ‘of, by and for’ the Oregon student-athlete. Bringing their product vision to life was a great collaboration. Their creativity, passion and style are limitless.”
As St. Clair points out, these partnerships and collaborations with world-class designers, developers and platforms serve a two-fold purpose, bringing:
“...increased visibility and revenue for Oregon student-athletes while staying true to our commitment to bring innovation and creativity to all our work.”
The Ducks of a Feather debut apparel collection, featuring a club fleece hoodie, a club fleece crew, and a t-shirt, is available for purchase on Nov. 19 @ ducksofafeather.xyz with proceeds from sales benefiting participating Oregon student-athletes.