Helping Oregon athletes win on a new playing field.
When college athletes became eligible to benefit from their own name, image and likeness, several alumni and prominent Oregon Donors, including Pat Kilkenny, The Papé Family, Jim Morse, Ed Maletis, and NIKE co-founder Phil Knight saw an opportunity: To pool decades of combined experience in branding, marketing, sponsorship and creative, and put it to use to empower Oregon student-athletes to elevate their NIL opportunities—while allowing them to focus on school and their sport.
“We’ve put together an extremely capable group to deal with the fast-changing landscape of NIL. Led by Rosemary St. Clair, [Division Street’s CEO and Former VP/GM of Nike Women] and Christie Moore [Division Street’s VP Marketing and former Nike Sports Marketing executive] I’m confident we will bring innovation and creativity to this new world.”
“Our goal is to elevate the athlete experience by bringing in leading expertise across brand, marketing, sponsorship, digital and creative to support all University of Oregon student-athletes, inclusive of every sport and across gender. ”
Also on board is former Oregon superstar and WNBA #1 draft pick Sabrina Ionescu, serving as Chief Athlete Officer and senior adviser to the Division Street team, ensuring the voice of the athlete stays at the center of all of Division Street’s work.
“As an athlete navigating the world of brand and partnerships myself, I see a real opportunity to provide today’s college players more professional counsel as they grapple with the new NIL landscape. ”
Ultimately, Division Street’s mission is to empower Oregon student-athletes to be successful in the brand and marketing landscape, as well as maximize revenue opportunities.