Division Street to Unveil First NFT NIL Program to Financially Benefit All Participating Women Student-Athletes at a University

Nearing the 50th Anniversary of Title IX, “Visions of Flight” Will Innovate to Benefit the Next Generation of Women Athletes.

Eugene, Ore. (June 22, 2022) – Division Street, a sport venture company that develops creative and effective marketing programs to maximize revenue opportunities for University of Oregon student-athletes, announced today the upcoming launch of “Visions of Flight” – an NFT collection that will benefit all participating Oregon Ducks women student-athletes.

“As the 50th anniversary of Title IX draws near, we were inspired by two trailblazing University of Oregon women – Sabrina Ionescu and Sedona Prince – who regularly use their voices and platforms to shift the landscape of women’s sports,” said Division Street CEO Rosemary St. Clair. “Visions of Flight will enable U of O women student-athletes to express their voices through creative NFT design in partnership with Lili Tae, who is a trailblazer in her own right as an artist. We believe the innovation and community of Web3 will benefit the next generation of women student-athletes.”

Under Division Street’s exclusive Ducks of a Feather NFT platform, the Visions of Flight collection was designed by Lili Tae in collaboration with Sedona Prince and 11 other University of Oregon women athletes -- Briana Chacon (Golf), Jadyn Mays (Track & Field), Harper McClain (Cross Country), Terra McGowan (Softball), Blessyn McMorris (Acrobatics and Tumbling), Allison Mulville (Tennis), Gloria Mutiri (Volleyball), Brooke Nunerviller (Beach Volleyball), Te-Hina Paopao (Basketball), Croix Soto (Soccer), Alyssa Wright (Lacrosse).

“It’s incredibly important to me to use my platform to empower women student-athletes – now and for the next generation,” Prince said. “Being able to collaborate with Lili Tae to bring our voices to life in such an innovative way and benefit all participating women Ducks athletes is an absolute win-win. We couldn’t be more excited about this project.”

Lili Tae provided each athlete with a series of attributes and icons to choose from to express themselves, and used the unique choices and personalities of each athlete to create a 1-of-1 NFT for each of them. All 12 unique NFTs will be scaled through the use of technology to result in a game-changing collection of one-of-a-kind generative NFTs. 

“It has been really rewarding to work with Division Street on Visions of Flight, and I am so excited for people to see the art,” Lili Tae said. “I am quite an introverted artist, and my quietness makes me feel like an outsider in even my own community. I get nervous to speak up when it feels like I am being less supported. Seeing Sedona’s video inspired me to remember that it is ok to speak up for yourself and that there are people who will support you. I am happy to be part of a project that spreads this positive message to other women who are facing the same problem.”

The collection bridges sport, art and innovation to create one of the most ambitious sports equity NFT projects ever, allowing buyers to purchase a one-of-a-kind artwork while investing in the equitable futures of student-athletes at the University of Oregon. The NFTs will be blind minted, meaning each of the one-of-a-kind artworks will remain a surprise until minted and deposited in a buyer’s wallet.

Revenue from the sale of Visions of Flight NFTs will be split as follows:

  • 75% shared equally by participating athletes.

  • 25% retained by Division Street to offset the expenses of the project.

  • Each time a Visions of Flight NFT is resold on a secondary marketplace, a 10% royalty will be directed to a wallet created by Division Street to benefit University of Oregon student-athletes.

The Visions of Flight NFT collection goes on sale June 30 starting at 12 pm PST at ducksofafeather.xyz.

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