Division Street To Launch Exclusive, Tinker Hatfield-Created NFT Collection To Benefit Oregon Student-Athletes

Division Street’s NFT platform ‘Ducks of a Feather’ will launch with 120 unique, one-of-one NFTs accompanied by a physical pair of special edition Nike Air Max 1

Eugene, Ore. (February 16, 2022) – Division Street, a sport venture company founded by prominent University of Oregon supporters including Phil Knight, is launching “Ducks of a Feather”—a new online NFT platform to empower University of Oregon student-athletes and connect them to fans, boosters and collectors.

The first collection to be featured on Ducks of a Feather is called “Flying Formations” in collaboration with the Oregon football team. Flying Formations is a collection of 120 unique, one-of-one digital art pieces created and serialized by legendary Oregon alum Tinker Hatfield and based on the Oregon Duck. For added value, each NFT from the Flying Formations collection will be accompanied by a hyper-limited special edition Nike Air Max 1 also designed by Hatfield and featuring a representation of the NFT on the shoe’s tongue.

“The Oregon brand has always stood for innovation and been immersed in culture, so it was natural for us to create the first unique online platform dedicated to representing and benefitting student-athletes,” said Division Street CEO Rosemary St. Clair. “We continue to focus on creative and distinct ways for Oregon athletes to monetize their brands, and we think Ducks of a Feather will serve as a long-term platform to do that.”

Flying Formations was inspired by stories of brotherhood from Oregon football players, and created by Hatfield to represent the strength of the team, based on the Oregon Duck. Buyers will receive a one-of-one NFT from the collection which is tied to a Mint Pass granting the owner a pair of the Air Max 1s.

“As a former Oregon student-athlete, I remember clearly the sense of brotherhood that exists within our teams and it was an honor to create a depiction of that brotherhood through the design of Flying Formations,” Hatfield said. “I have such a passion for the school and the athletes, and it’s a dream to work on something unique like this that directly supports them.”

Nearly 70% of revenue from the initial auction of the Flying Formations collection will go to participating football team members, while 10% will go to Division Street to distribute amongst the broader roster of teams. Seven football athletes – Jamal Hill, Noah Sewell, Justin Flowe, Mase Funa, Kris Hutson, TJ Bass and Brandon Dorlus - were contracted to provide specific content for the initiative, and all participating football student-athletes will share revenue equally in exchange for promoting the online auction.

“Knowing that our stories inspired the legend Tinker Hatfield and seeing that inspiration come to life in an NFT collection that supports our team is just incredible,” Hill said. “Oregon is a special place that’s meaningful to each of us individually, but it’s our work together as a team that makes us who we are. We came from all over, with different backgrounds, experiences and circumstances. But once we landed at Oregon, we become family. We can’t wait to share this collection with the world and provide 120 fans with a truly unique experience.”

Flying Formations’ initial auction will take place on Division Street’s DucksOfAFeather.xyz site, while secondary market sales of the NFT can take place on existing NFT marketplaces like OpenSea. Each time an NFT is sold on the secondary market, 10% will go to a Division Street fund that provides support across all U of O athletic programs.

Working with Division Street on the Ducks of a Feather platform and the Flying Formations series is Six21, a startup creating NFT platforms that unite athletes and creators.