Partnering with GOAT and Flight Club, DOAF dropped pairs of custom “What The Duck” Nike Dunk Low colorways in both “Home” and “Away” versions.

U of O athletes have plenty of experience honing the unique talents and attributes that allow them to compete successfully in their sport. But when it comes to establishing a personal brand in the competitive world of marketing, most are still novices.

The Ducks have been a force to be reckoned with on the football field this season, so it was only fitting that they should inspire the first-ever Air Force 1 UO Premium Player Edition.

Following up on the popularity of its fledgling offering of DOAF branded apparel that debuted last year, Ducks of A Feather launched a new limited-edition “Flying Formations” collection in April celebrating U of O student athletes across multiples sports.

Paper may be the traditional gift for a first anniversary, but Division Street decided that exclusive sneakers might be a more appropriate way to celebrate the one-year anniversary of its inaugural Flying Formations NFT offering.

What happens when you combine legendary Nike designer Tinker Hatfield with Nike’s iconic hoop shoe the Nike Blazer, then throw in the famous Oregon Duck mascot for good measure? You get the latest offering from Division Street and GOAT: The U of O Player Edition Blazer.

With the launch of the “Ducks of a Feather” brand, Division Street is giving those who’ve always worn their love for Duck Athletics on their sleeve a chance to make that a literal reality. Featuring exclusive apparel, footwear and NFT collections, the Ducks of a Feather brand’s first apparel offering is designed with input from UofO student-athletes themselves.

For their latest venture to benefit Duck student-athletes, Division Street teamed up with GOAT, the leading sneaker marketplace in the world and the global platform for products from the past, present and future.