Ducks Of A Feather Reveals New Flying Formations
Following up on the popularity of its fledgling offering of DOAF branded apparel that debuted last year, Ducks of A Feather launched a new limited-edition “Flying Formations” collection in April celebrating U of O student athletes across multiples sports.
Each of the items in the collection was inspired by the input of U of O student athletes. The offering consists of a fleece hoodie, a crewneck sweatshirt and a short-sleeve tee—featuring a multicolored Duck Head logo at center front, symbolizing the multiplicity of sports offered at the University as well as the diverse backgrounds and contributions of U of O student athletes. Each also features the Ducks of a Feather logotype located directly below the Duck Head logo.
On the back, in large type, each garment sports the declaration: “Once a Duck, Always A Duck.” acknowledging the enduring bond shared by all U of O athletes and students, past & present. An additional line in smaller type below states the mission and motto of Ducks of A Feather: “A brand of/by/for the Oregon Student-Athlete.”
Shortly after the launch of the collection, it became clear that DOAF clearly had their Ducks in a row (and online) with the offering, as the first run of the new apparel quickly sold out, initiating a restocking of the items by popular demand.
Proceeds from the sale of the collection benefit participating U of O student athletes across multiple sports.