Check Your Head, Wear Your Colors: Division Street & RTFKT Get “Physital” With Unique Offering
Worlds collided as AR met IRL when Division Street partnered with RTFKT to offer a collection of wearable Augmented Reality helmet NFTs, each paired with a custom-designed physical Oregon Football jersey.
The exclusive offering marked the first collaboration between Division Street and Nike’s digital assets studio, with the purpose of rewarding RTFKT NFT holders and supporting University of Oregon student-athletes.
RTFKT Clone X and Flying Formation NFT holders were allowed to register for an exclusive private mint draw in which 291 winners were randomly chosen to mint their NFT. Each minted NFT included downloadable 3D wearable files of the helmet for digital wearability, as well as access to creative content associated with the helmet.
Ten of the 291 AR helmets were randomly selected and digitally signed by Phil Knight, co-founder and chairman emeritus of Nike.
Collectors of the NFT could also forge an exclusive 1/291 physical football jersey during the helmet-minting process. Those receiving the 10 digitally autographed helmets also received an actual physical jersey signed by Phil Knight. The 291 collector’s jerseys, designed by Todd van Horne, combined elements from Van Horne’s 20+ years of Oregon Football uniform designs into a single jersey.
Proceeds from the sale went to supporting University of Oregon student-athletes.
The event marked a notable pairing in more ways than one, according to Division Street CEO Rosemary St. Clair. “It was great to offer a unique combination of digital and physical collectibles,” St. Clair said. “We were able to align our mission of supporting U of O student-athletes with RTFKT’s mission of supporting creators and artists.”