NFT launch advances a bold vision for women athletes
Half a century after Title IX, Division Street’s second NFT launch, “Visions of Flight,” becomes one of the most ambitious sports equity NFT projects ever.
As Division St. CEO Rosemary St. Clair explains, the timing, the project and the people all seemed to align:
“As the 50th anniversary of Title IX drew near, we were inspired by two women University of Oregon trailblazers – Sabrina Ionescu and Sedona Prince – who regularly use their voices and platforms to shift the landscape of women’s sports.”
Having landed the theme for the NFTs, “Visions of Flight,” which speaks to both the legacy and the future of women athletes, Division Street enlisted Sedona and eleven other student-athletes across every U of O women’s sports program to help create the NFT designs in collaboration with Lili Tae, who St. Clair says was a great fit because she “is a trailblazer in her own right as an artist.”
The athletes were asked to best describe themselves by choosing from a series of icons, colors and attributes—including confidence, resilience, intuition, growth, gratitude and more. Using their unique choices and personalities, Lili created a 1-of-1 NFT for each of them, which were then scaled and iterated to create the collection of one-of-a-kind generative NFTs.
L to R: Croix Soto (Soccer), Sedona Prince (Basketball), Gloria Mutiri (Volleyball), Terra McGowan (Softball)
Sedona weighed in on both the project and the partnership:
“It’s incredibly important to me to use my platform to empower women student-athletes – now and for the next generation. Being able to collaborate with Lili to bring our voices to life in such an innovative way and benefit all participating Duck women athletes is an absolute win-win.”
Lili, for her part, expressed similar enthusiasm, sharing her own personal experience:
“I am quite an introverted artist, and my quietness makes me feel like an outsider in even my own community. Seeing Sedona’s video inspired me to remember that it is ok to speak up for yourself... I am happy to be part of a project that spreads this positive message to other women.”
Bridging sport, art and innovation, “Visions of Flight” represents one of the most ambitious sports equity NFT projects ever.
Meet the Flock:
Visions of Flight was designed by Lili Tae in collaboration with Sedona Prince (Basketball), Briana Chacon (Golf), Jadyn Mays (Track & Field), Harper McClain (Cross Country), Terra McGowan (Softball), Blessyn McMorris (Acrobatics & Tumbling), Allison Mulville (Tennis), Gloria Mutiri (Volleyball), Brooke Nunerviller (Beach Volleyball), Te-Hina Paopao (Basketball), Croix Soto (Soccer), Alyssa Wright (Lacrosse).